Employee review sites, such as Glassdoor, can have a huge impact on an employer’s reputation. It gives prospective employees a feel for what it’s like to work for the company and the HR team an insight into employee sentiment. It’s important that employees are regularly encouraged to leave reviews and that comments are monitored.
Inviting employees to leave reviews on Glassdoor
1Invite new hires to visit Glassdoor and leave their interview experience – (make sure this step is part of your onboarding process)
Importance: Optional
Invite 2-3 working days before their start date, using the template email OR as within a week of their employment commencement
Email Subject: New Hire Interview Experience
Hello ________,
We hope you are settling in well/We very much look forward to working with you!
As you know, our company is continuing to grow. To sustain that growth, we want the best people to join our team and you play a critical role in helping us recruit top talent. Your feedback will help future candidates prepare for interviews, which will help us find the best talent — just like you!
Your feedback is vitally important, both to our recruitment team internally and to job seekers. As you know, we have a company page on Glassdoor. Please take a moment to visit Glassdoor and post comments about your interview experience with our team.
Spend no more than 15 minutes on this. Remember, all feedback is anonymous.
All the best,
Your HR Team
2Invite new hires to visit Glassdoor and leave their employment experience (make sure this step is part of your onboarding process)
Importance: Essential
Invite 90 days after their start date, using the template email
Email Subject: New Hire Employment Experience
Hello ________,
Can you believe it has already been 90 days? We hope you are acclimating nicely to your new role.
Did you know that the most trusted form of advertising, aside from a personal recommendation, is an online review?
You probably already know this if you use websites like eBay, Amazon, and TripAdvisor. Your feedback is vital to our recruitment team and to job seekers considering work at our organization.
Please take a moment to visit Glassdoor and post a review about your work experience over the last 90 days. This feedback will help us attract talented new employees (just like you!) who will help our company grow.
Spend no more than 15 minutes on this. Remember all feedback is anonymous.
Thanks,
Your HR Team
3Every six months, reach out to managers and ask them to connect with their team about leaving a Glassdoor review
Importance: Optional
Use the email template to reach out to the management team.
Email Subject: Glassdoor Promotion
Hello ________,
Our company has a page on Glassdoor, which includes messaging for interested job candidates to learn more about our company. It’s a great way to help us hire key people for your team, but we need your help.
I understand that your team might expand in the near future and at that point you will be looking for candidates with certain qualities and expertise, but at present, these candidates won’t have enough information about what our company is like to work for.
Please reach out to your team members and ask them to leave anonymous employee reviews on Glassdoor. I’ve included a sample email template to send to your team today.
Thanks,
Your HR Team
(Text below for email to be included as an attachment)
Email Subject: Glassdoor Promotion
Hello Team!
I am reaching out because the recruitment department needs your help! Glassdoor is a leading destination for job seekers to research companies and decide if they want to work there. We also use employee feedback on Glassdoor to listen to you so that we can become a better company.
It’s important that our employees are providing continuous feedback on Glassdoor to show what it’s really like to work here, so we can continue attracting great talent just like you!
Spend no more than 15 minutes on this. Remember, all the feedback is anonymous. Thank you!
4Annually, HR to send company-wide email, asking employees to leave Glassdoor reviews
Importance: Essential
Use the email template to reach out to employees. Keeps Glassdoor reviews up to date.
Email Subject: Glassdoor Feedback
Hi everyone,
We’d love it if you would take a moment to review our company on Glassdoor!
Glassdoor is a leading destination for job seekers to research companies and decide if they want to work there. We also use employee feedback on Glassdoor to listen to you so that we can become a better company. It’s important that our employees provide continuous feedback on what it’s like to work here, so we can continue attracting great talent like you!
Spend no more than 15 minutes on this. Remember, all the feedback is anonymous.
Thank you,
Your HR Team
Use this template on beSlick
Add to your Organisation or start a free trial today to use this template.
