1Is the story newsworthy?
Importance: Optional
What value does it provide your audience? If there’s no value, scrap it.
2Make sure the press release has the right structure
Importance: Optional
Headline, summary, intro, detail, quotes, contact details and accompanying media.
3Craft your pitch to the journalist/editor
Importance: Optional
A press release alone often isn’t enough. Consider a killer subject line, 4-6 sentences of detail, make it personal, make sure they have everything they need to know.
4Create your distribution list
Importance: Optional
Research your target publications fully. Create manual or system generated list.
5Send your release
Importance: Optional
Most are sent via email, but also consider the press wires and social media.
6Follow up
Importance: Optional
Have you got an extras to give those tier one target publications like an exclusive interview or client story?
7Track your coverage
Importance: Optional
Consider how you are going to measure the success of your story.
8Share the results
Importance: Optional
Internally, with the management team and wider organisation
Externally, share your coverage on social media
Use this template on beSlick
Add to your Organisation or start a free trial today to use this template.
