1Who are you talking to?
This determines the focus and the level of detail you need to provide in the content. To do this, consider:-audience (e.g. senior management, new customer, agency)-call to action (what do you want to be the main action for people to take away)-duration (keep to a set time and allow for setting up the webinar and writing up any notes afterwards)
2Who will be organising this?
Before approaching how to create your webinar, decide first if you are going to be in charge of organising the event, or if you need to assign a member of your team to lead this.
3Decide on the format of presenting the webinar
Is it one person presenting or are you assembling a panel of specialists with a host?
4How will you host it?
Decide on your preferred platform. Popular platform to use are; Zoom, Cisco Webex, Join. me and google+ hangout.Does it cover the number of expected attendees? Can you record the webinar for distribution afterwards?
5Where will you host it?
Consider somewhere quiet where interruptions can be kept at a minimum. Test the sound in your preferred location beforehand.
6Promote your webinar
Treat it like any other campaign, for extra help consult your marketing team. If you are working on your own, consider: -sending an email to prospects/customers-promote webinar on your socials-run a PPC campaign or boost posts on social mediaUse our email template below and social template to help promote your webinar.
7Call to action
What do you want people to do after your webinar? Sign up for others, request a meeting/demo?
Based on you CTA, measure the success by setting up UTM tracking for all the elements mentioned above and track engagement levels and sign ups.If you can't set up UTM tracking, consider monitoring the amount of views you get, notice if you see a rise on any of your socials and ask any future sign ups if they came from your webinar.
Send webinar recording to those who attended thanking them for their participation. Don't forget the no-shows - send them a copy too.
Hi, [INSERT NAME]
Thanks for joining me for the [INSERT WEBINAR TITLE]. It was great seeing so many of you take an interest and I will let you know when we have our next one.
Missed out on the webinar or want to view it again? No worries. You can download a recording of the webinar here [INSERT WEBINAR LINK].
[INSERT EMAIL SIGNATURE]
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