This process features on our list of 25 processes every business needs.
1Determine what you actually need to do
What is the update? SEO, content, brand refresh, A/B testing, general maintenance?
Determine the update to your website and allocate steps according to the chosen update. If there are multiple updates around one set update, consider adding and removing steps to make your task suit the update you are wanting to be completed.
Will you need an agency to help you? Link here to your hiring an agency template!
2Create a content plan for the update
Establish the plan for your website update, identifying:
– call to action
– who is responsible
– customer journey
– potential of boosting conversions
Use our attached ‘Website Content Plan Template’ to outline what this update will entail.
3Don’t lose sight of the customer journey
What does the customer need from your site? Is the information easily accessible?
Consider arranging a meeting with your customer engagement team about their ongoing strategy. Assign this step to the person responsible so they can confirm the customer journey has been considered for the update.
SUBJECT: WEBSITE UPDATE
I have been organising the [WRITE UPDATE SUBJECT] to our website for the [DEADLINE]. To test and make sure this update is reflective of our current customer journey, please can you accept my meeting.
4It needs to look good
How does it look? Is it easy to navigate? Is the CTA obvious?
If you company has a design and product development team, add them to this step to get their thoughts.
5It has to function properly
Have you tested its usability? This is an important step and would be good to set up a meeting with your colleagues to help you test the update to ensure it works as planned.
Use our ‘Usability testing template’ for your meeting: processbliss.com/library/usability-testing
SUBJECT: WEBSITE UPDATE
I have been organising the [WRITE UPDATE SUBJECT] to our website for the [DEADLINE]. To test this works as planned, please accept the meeting to this email so we can work out it’s functionality before the scheduled release.
6What other tools can support your website efforts?
Are you using Google Analytics, marketing automation, third party plugins?
7Don’t forget SEO
Can people find your site online? Is the site structure as good as it could be? Do you need specialist help?
If you need further internal or external help, write on this step the contacts you suggest to help you complete your step.
8Schedule regular updates
Updating your website is a regular activity. Using the content plan in step 2, create future tasks from this template based on the due dates you have set.
9Consider the long term
Marry the long term business strategy with your website development plans.
Use our ‘Schedule of Activities Template’ to put all changes and planned updates to your website.
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