We recently wrote about the use of process in marketing, and mentioned that a common perception of marketing is that it is fun, creative and essentially like an episode of Mad Men. Although such perceptions can be reductive, they are often interesting. What do you...
The role of process in building a brand
Building a brand can be an expensive business. Even if you are talking about just your visual brand – logo, website, identity materials – this can be costly. A freelancer would offer entry level pricing, but using a bigger design agency would almost certainly run into...
Why process is essential for any successful marketing function
Many people would probably regard the marketing function as a highly creative sector. There remains a perception that marketing involves plenty of long liquid lunches – essential to get the creativity flowing – and is staffed by Don Draper-esque figures, capable of...
How to set up a startup
According to UK Government data, 620,285 companies were incorporated in the 12 months to March 2018; in total the register contained over four million companies. If you’re toying with the idea of setting up your own company, you’re going to be full of mixed emotions;...
What’s the difference between a policy, process and procedure?
This article is part of our Process 101 guide. Seems like a simple question, right? And yet debating terminology is a recurring issue in our strategy meetings. We can easily decide on the functionality to create within our platform, but deciding whether it's policy,...
Getting your business ready for sale
Selling your business can be a major decision. When you have spent years or even decades building up your initial idea to a business of substance, value and further potential, it can be a real wrench when you finally decide to sell up. So when you have made that...
Why you need to embed process in your business
This article is part of our Process 101 guide. Fellow entrepreneurs, whether or not you think in terms of process, we all have them in our businesses. Good processes provide a way to communicate and apply consistent standards and practices within the business. It’s a...
What is customer onboarding? And why is it essential to a great customer experience?
Add image below What is customer onboarding? And why is it essential to a great customer experience? This article is part of our Process 101 guide.The customer onboarding process describes how someone moves from the start of their journey to become a...
2 key components of business process management
You may think business process management is complex, requiring you to perform a number of in-depth activities. But in reality, it comes down to two things: management and continuous improvement.
How did process lead Ferrari to lose in Monza?
Everything was in Ferrari’s favour in Monza. And yet against all odds, Mercedes took the victory on the podium. Why? What if Ferrari had learned from its past mistakes? Could Raikkonen have ended his 100 race drought to finally take the top spot on the podium?
Overcoming the challenges of managing your sales lead process
Lead generation and building pipeline is a challenge for most growing organisations. Whether it’s finding new prospects, challenges converting leads, or growing opportunities, there are numerous obstacles in the sales lead process that need to be overcome.
How to create business process in 8 easy steps
Thinking about business process isn’t a priority when you’re busy getting your new idea or service off of the ground! However, as your business grows, this way of working simply isn’t scalable, which is why you need to follow these 8 simple steps.